Training and Information

You want to have an effective online presence to help boost sales. Is it best to build your own website or employ a professional to do it? Our courses will show you what is needed to design and produce an eye-catching website.

With any project the more you understand the easier it is to make it succeed. So, whether you want a business or personal website, an AFM Website Course will give you the tools you need to decide the best way forward.

Learn In An Informal Atmosphere

Our website courses are informal, relaxed and interactive, allowing plenty of time for questions and discussion.

Our instructors are website professionals, use language you can understand, and explain all technical jargon.

Current Courses Available

Introduction To Website Ownership

Next dates available: to be arranged.

Delegate information pack supplied.

Price: £49.99 for the full day.

Course Summary

This course is intended to help those new to the idea of having their own website. No prior knowledge of the Internet is required and you will not need any ability in IT or mathematics. This course is ideal for anyone intending to create their own site using one of the numerous cheap or free website deals currently available.

This course does not include any coding or instruction in the use of any applications. It is designed to provide a general understanding of what is involved and provide information which will save people money when acquiring a new website.

We find that people who want a website professionally produced also find this course useful for gaining an overview before looking for a designer. For example, it is the website owners responsibility to ensure their website complies with the Disability Discrimination Act but quite a few designers have no knowledge of accessibility. If you do not insist on your site complying with the basic level of accessibility then you cannot complain at a later date. On the basic course you will learn about the DDA and how it applies to the Internet. You will also learn why having a compliant site can produce a large increase in visitors.

10:30 to 11:30 - Session 1

Introduction to the Internet

• Brief history of the Internet
• The Internet compared to the high street
• The Internet as a form of advertising and selling
• Choosing a target audience
• How people find your site
• What is search engine optimisation
• Choosing a suitable domain name and hosting package
• Browsers and how they work

11:30 to 12:00 - Break with tea and biscuits provided

12:00 to 13:00 - Session 2

Creating your website

• Web authoring software and templates
• Good and bad website design
• Website components
• Choosing a colour scheme
• Eye catching logos
• Bells and whistles
• Designing for your target audience
• Minimising loading times
• Website accessibility

13:00 to 14:00 - Lunch, there is a very nice Bistro onsite

14:00 to 15:00 - Session 3

Promoting your website

• Ongoing development
• Advertising your website
• Obtaining inbound links
• Monitoring performance with web statistics
• Forums and blogs
• Ongoing search engine optimisation

Interested?

Why not sign up for one of our courses today? AFM will be starting the next set of 'Introduction To Website Ownership' courses soon at the Business and Technology Centre in Stevenage, Hertfordshire. We can easily cater for large corporate groups, small groups or even one to one sessions, the choice is yours.

If you are interested then give us a ring or fill in our contact form.